Our Website also uses website analytics, including Google Analytics, to evaluate and improve our Website, personalise your experience and to offer the best, most accessible service possible to all of our customers.
To find out more about Google Analytics and to learn how to opt out, please visit: How Google uses data when you use our partners’ sites or apps, or https://tools.google.com/dlpage/gaoptout/.
When you visit our Website, these analytics service providers may collect the following data, which will almost always be anonymised and aggregated before reporting back to us:
We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website, and we aggregate this information together so we know that, for example, whether most of the visitors to our Website come from the EU or from elsewhere).
This processing is crucial to the running of our online business and we therefore undertake such monitoring in the pursuit of our legitimate interests in improving our Website to provide a better service and source of information to visitors.
This information is not used to develop a personal profile of you.